Trademark applications (and registrations) provide you with several to protect your business and investment; in fact they will become your most effective business asset. There is a very common misconception that registering a company, purchasing the domain names and registering for tax purposes provides you that isn't legal rights to protect your brand. This just isn't the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future operations.
Questions often arise whether to register a brand. The simple answer is that it is imperative, providing the only form of protection that provides exclusive legal rights to utilize the company trademark for the specific goods and services, both in the offline and online environments; affording the business the capability to stop others from via your brand and potentially damaging the reputation of the business.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Insurance policies logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and businesses. The inclusion of a written description of this business' offerings provides the legal specifics of policy. It is important that the range of goods and/or services that business produces is correctly classified into one of the 45 separate categories readily.
It is important to spotlight that trademark applications are country specific. For instance, this means that in case you have a trademarked business in New Zealand that is actually trading, or is proposing to trade, in Australia you should protect the brand and business conception nationwide too. Having rights to your brand, logo and product offerings in New Zealand does not mean you have got the same rights in Australia; a separate trademark application must be typed.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a 'first to file' basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights make use of the trademark. Once an application is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an 'opposition period', which enables other to lodge a complaint or TM Objection Reply Online Filing India re the utilization of. However, objections are rare and the most of trademark applications progress straight through to registration. The actual trademark registration is approved, the business will receive certification and approval in order to the exclusive user belonging to the specified trademark for all the different goods and services went for under the application.